I’ve completed many surveys with the intention of providing constructive feedback, but after answering the questions, feel that the questions and answer choices didn’t allow me to express my real opinion or provide the intended feedback. You’ve probably had the same experience. Most surveys are constructed to get formulaic answers from the perspective of the company, rather than letting customers express opinions from their perspective.
Some good insights on questions to ask lost clients--or any clients for that matter. What are you doing to gather and maintain market intelligence?