Monday, April 23, 2012

Market Sizing – Quick and Dirty Techniques « Software Product Manager by Gopal Shenoy

I was 9 years old when my father taught me how to estimate the height of a building using my thumb and simple geometry.  As engineers we are taught estimating techniques – in school, and by colleagues and mentors.  Quick-and-dirty assessments are indispensable as we engineer new products, and they’re just as critical for product managers exploring new markets and products.


Market sizing is always a chore. But if you think of it as estimating instead of calculating, you'll realize that it's okay to guess.

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