Monday, July 16, 2012

The Customer Buying Cycle | Rocket Watcher Startup Marketing

Startup marketers need to develop a deep understanding how prospects move through the buying cycle when structuring a marketing plan that drives customer acquisition. Mapping this process requires an understanding of the stages that a customer moves through from not understanding that they have a problem through to purchase, and renewal as well as what will either speed up or slow down the customer as they move through the process.


April does it again with this new view of AIDA, updated for the real world.

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