Wednesday, October 3, 2012

Oct 18: join me at Boston Product Mgmt Association

If you're in the Boston area, join me for a presentation at the Boston Product Management Association on October 18. My talk: Win Loss Analysis: Not just for sales any more.

Product Managers know Win/Loss analysis is an effective sales tool for vendor strategy, but what can it teach us about the portfolio, product, and feature set? This event will highlight three critical touchpoints -- before, during, and after an implementation -- and explore the insights we can use to make better product decisions.

Learn more at http://www.bostonproducts.org/events/event_details.asp?id=264311

If you can't attend, you should download our ebook on Win Loss Analysis.

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