If you're in the Boston area, join me for a presentation at the Boston Product Management Association on October 18. My talk: Win Loss Analysis: Not just for sales any more.
Product Managers know Win/Loss analysis is an effective sales tool for vendor strategy, but what can it teach us about the portfolio, product, and feature set? This event will highlight three critical touchpoints -- before, during, and after an implementation -- and explore the insights we can use to make better product decisions.
If you can't attend, you should download our ebook on Win Loss Analysis.