Archive for

January 2010

The iPad's future shock

I'm often saddened by the infantilizing effect of high technology on adults. From being in control of their world, they're thrust back to a childish, medieval world in which gremlins appear to torment them and disappear at will and against which magic, spells, and the local witch doctor are their only refuges.

Seems that loads of people have scorn for the new iPad but... are you the target persona? This article suggests that the iPad is for people who struggle with computers... and that's not you. The iPad is for all the people in your life that don't understand folders. It's for people who have all their files on the desktop. And why do we need files anyway? or Folders?

What have you done to understand personas and their goals? Are you programming to yourself and your developers and your sales people? Or are you programming to the personas?

Posted by Steve Johnson 

ProductCamp - Wikipedia, the free encyclopedia

ProductCamp is a free collaborative, user-organized conference, focused on product management topics including, but not confined to, product marketing, development and management.

I'm headed to pCamp in Minneapolis. www.pcampmn.org
c u there?

Posted by Steve Johnson 

Friday fun: construction safety

I don't quite know how to respond to this email. What's my action item?

What_is_my_action_item

Posted by Steve Johnson 

Social media adoption

Neilsen shares these amazing stats on social media adoption. 

5ftz0g

Yet our 2010 survey results show that 43% of vendors place NO importance on social media. Yikes!

Click here to download:
PastedGraphic-1.pdf (26 KB)

Posted by Steve Johnson 

Friday fun: ALL CAPS

In their haste to get it on the air, looks like they forgot some text! 

Breaking-news-caps

This photo reminds me of one of my favorite presentations. Maybe you've seen it too. It's called "<Client name goes here>"

Posted by Steve Johnson 

Friday fun: the 30 second rule

In the old days we had the 5 second rule but with today's concern about sanitation and safety, we need to take a little more time analyzing the situation. Good news! Here's a flow chart to help. 

Youdroppedfood3

Source: San Francisco Food Blog

Posted by Steve Johnson 

integrating two companies' products into a unified product suite

I was asked recently about the best practices in integrating two companies' products into a unified product suite. 

I posted a note to Twitter and got these replies:

@ditkis: Banks?  JP & Mutual, Wells and Wachovia.. for geo coverage & service diversification

@DavidWLocke No. I think the literature is very clear, M&As fail. Still the acquiring company does get to keep some things that work.

Three out of four acquisitions fail; they destroy wealth for the buyer's shareholders, who end up worse off than they would have been had the deal not been done. But it doesn't have to be that way, argue the authors. In evaluating acquisitions, companies must look beyond the lure of profits the income statement promises and examine the balance sheet, where the company keeps track of capital. It's ignoring the balance sheet that causes so many acquisitions to destroy shareholders' wealth

In a case I'm familiar with, two companies with complementary product lines merged. My product was the only one in direct competition within the two companies. I think we did the ideal integration, choosing the best features from each product to create a new superset suite. But it was an incredible political problem--not a technical one. Sales people got involved. The branding loonies did too. So did executives who hadn't seen a line of code in decades. Yeesh.

In the end, I spent most of my energy on getting the politics out of the way. The developers created the best-of-both with a clear path for our customers. And don't just think programs: many changes will require customers to convert data and scripts too. (Think of the reaction the world had to Office 2007. See "I Hate Office 2007" at http://discuss.joelonsoftware.com/default.asp?joel.3.455976.20

People don't want better as often as they want consistency. Make the change painless to your customers and do your best to ignore the irrelevant complaints from within the building.

Posted by Steve Johnson 

Converting Theory into Action

Product management leadership is all about action. It’s converting the theory of product management into sustainable methods. It’s organizing, guiding and enabling a team and teaching them a common language that builds momentum as a team, creates consistency in your activities and ensures product management maintains a level of credibility across organization and with executive management.

My friend Jim Holland hits the nail on the head: product management isn't about meetings and emails and artifacts; it's about learning from the market and turning those observations in action.

What are you doing this week?

Posted by Steve Johnson 

The Beatles: Authorship & Collaboration

I'm somewhat of a Beatles-maniac. This amazing chart reveals how much (and how little!) The Beatles collaborated.

Authorshipb10b-web-detail1

More at http://www.mikemake.com/#72772/Charting-the-Beatles

Data visualization is fascinating, isn't it?

Posted by Steve Johnson