Steve Johnson on product management

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Product management evangelist and guitar player.

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May 2010

 

Intel's leaked mobile roadmap, Q4 2010 - Engadget Galleries

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via engadget.com

Another confidential roadmap leaked. The integrity of a secret is inversely proportional to the number of people who know it. How many people know about your roadmap?

Is your roadmap safe?

Learn more about roadmapping in http://www.pragmaticmarketing.com/seminars/pragmatic-roadmapping

Filed under  //  roadmapping  
Posted by Steve Johnson 
 

Friday fun: Gmail Paper

I've always felt uneasy about the whole internet thing. With the help of Gmail Paper, now I'm taking matters back into my own hands, literally.
via mail.google.com

Even when they make a joke, they do it up right. Classy. Google's funny pages (this from 2007) are better executed than many firm's home pages.

Filed under  //  Just for fun  
Posted by Steve Johnson 
 

Finding the Right Product Manager

The effective marketer uses the language of the persona in all customer communication, not industry gobbledygook. The same should be true in hiring, right? Speak in the language of the "buyer" (candidate). But how often do you read job descriptions that do this?
via pragmaticmarketing.com

Posted by Steve Johnson 
 

Market messages

I was looking through my inbox earlier, and found several emails from people, who have been hounding me for business.  Not only have they been emailing me too frequently, but the tone of their emails is all about them, them, them.  Here’s what I keep seeing, various people marketing AT me.
via jimsmarketingblog.com

Jim makes a great point. Are your messages about YOUR features or the buyer's PROBLEMS? Are you so busy selling that pushing people away?

Filed under  //  product marketing  
Posted by Steve Johnson 
 

The marketing power of giving!

When I started out in sales, a former boss of mine told that it was important to help as many people within our marketplace as possible.  He said these should be small, easy things – acts of kindness or help, which didn’t take too long to deliver – but were hard to forget.  It worked.  In fact, it worked extremely well and has continued to do so for the past 24 years!
via jimsmarketingblog.com

Jim makes a strong point about the value of giving--as part of selling and marketing. I've always believed in the power of Karma. Give now. It'll come back to you tenfold.

Posted by Steve Johnson 
 

ack/nak: acting: being

most product managers I've known have spent their careers acting.
via acknak.blogspot.com

Most product managers are acting managers--those who act like they have authority do, and those who act like they don't, don't. Read what Bob has to say about being an "acting director."

Posted by Steve Johnson 
 

Managing your product management career

you need to create your own digital assets online that market your personal brand. You also need to take advantage of social networks such as LinkedIn, Facebook. I, as a hiring manager, for instance first does a Google search on a candidate’s name before paying attention to the resume in hand. I want to find out what comes up about the candidate online. This can be used to your great advantage if you create a great portfolio online.
via productmanagementtips.com

Gopal has some good ideas for marketing yourself. If you're thinking about moving on, get these assets up and running. As they say "Dig the well before you're thirsty."

Posted by Steve Johnson 
 

ProductCamp DC Tentative Schedule

The first ProductCamp DC is targeted to be held on a Saturday in September 2010. Below is a preview of the day's schedule and agenda. While this agenda features two concurrent session tracks, as we get closer to the event, depending upon participant confirmation, and session ideas and votes, we will determine if additional tracks are warranted.
via productcampdc.org

Looking forward to this event. Will I see you there?

Posted by Steve Johnson