B2C vs. B2B product management – 16 differences « Software Product Manager by Gopal Shenoy
Most of my product management career has been spent doing B2B product management. For the last year and a half, I have switched over to B2C product management in my current role as Director of Product Management at Gazelle. Last 12 months has been a lot of fun learning a whole lot of new things in the consumer world. Given this learning, I have been able to create a long list of things that matter a whole lot more doing B2C product management that may not be as important doing B2B product management.
Nice post by Gopal. In B2C, some things are easier, some harder. But optimization is critical. Maybe the same ought to be true for B2B.
