Personas: Four or More...
Those of you looking at consumer personas will find this presentation is loaded with facts about online usage and the new "persona" -- Four or more [devices].
Four or More: The New Demographic
View more presentations from Pew Research Center’s Internet & American Life Project.
A typical teen texts 50 times per day! 30% send 100 or more. But 50% make fewer than 5 phone calls per day.
Are your personas up-to-date?
