Another excellent job description

Product Manager is a critical role in our organization.
and
Knows Pragmatic Marketing’s Framework, and the Ultimate Question. If you have to ask, this job may not be the right one for you.

Another excellent job description, written in the language of the "buyer"--in this case, HR is looking to "buy" a product manager. Product management is indeed a critical role in a thriving company and it's great to see companies that appreciate it.

Of course, we're always pleased when Pragmatic Marketing is part of a job listing (as it is... frequently.)

Filed under  //  Positioning  
Posted by Steve Johnson 

The Influencer Project – summarizing the shortest marketing conference ever | On Product Management

Billed as “the shortest marketing conference ever“, the goal was to get 60 presenters and give them each 1 minute (yes 60 seconds) to provide insights on how to increase your online influence in the next 60 days.

Elevator pitches gone insane! Wow!

Saeed does a fine job of summarizing one hour of talks into the 60 salient points of the talks. What would you say (about your self, your product, or you company) in one minute--or one sentence?

Filed under  //  Positioning  
Posted by Steve Johnson 

What is iPad? (Answer: I still don't know)

It's like a Kindle but for books AND video.

It's like an iPhone but it doesn't make calls.

Words words words. But what is the positioning?

What is iPad? (Answer: I still don't know)

Filed under  //  Positioning  
Posted by Steve Johnson