Simplicity is the killer app

As Clayton Christensen argues in the Innovator's Dilemma, the best move when the market is over-served is to innovate from below, not to join the new feature arms race.  Less can be more.  Simplicity is the killer app. 

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Filed under  //  Product design  
Posted by Steve Johnson 

Would you build a bridge...?

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Would you build a bridge without a civil engineer? Why does anyone build software without a designer? Who is doing design on your software projects? Need some help? Read http://www.pragmaticmarketing.com/publications/magazine/8/2/defining-and-desi...

Filed under  //  Product design  
Posted by Steve Johnson