Product management evangelist and guitar player.
Read my company blog at www.productmarketing.com
Just got my copy of Marketing Lessons from the Grateful Dead by my pal David Meerman Scott. From my discussions with David, it's clear that the Dead were using social media marketing long before we used the term "social media." And it's equally clear that the music business still hasn't figured it out.
David writes,
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Bands (like The Alternate Routes at www.theAlternateRoutes.com) and others in the music business (like Alpine Red Studio at www.alpinered.com) can learn to use these techniques. Your business can too.
Nobody likes the hard-sell but with the soft-sell of social media, you can turn customers into fans. Give away your thought-leading content, and those who value your insights will return to you when they're ready to buy.
Our friends at Brainmates shared this presentation on social media.
Each year, Speakers Platform recognizes five speakers within fifteen popular topic areas. Excellence in speaking is based on: expertise, professionalism, innovation within the topic area, client testimonials & references, presentation skills, original contribution to the field and votes from the general public.
Congratulations to my friend, David Meerman Scott, for making the Top 5 in Marketing speakers.
