Why do you win? Why do you lose?
Today's Dilbert got me thinking about Win/Loss Analysis:
Source: http://dilbert.com/strips/comic/2011-11-23/
Only 34% of product managers and 38% of product marketing managers claim responsibility for Win/Loss Analysis. See more in 2011 results at http://www.pragmaticmarketing.com/publications/survey
If you haven't already, you can take this year's survey at https://survey.vovici.com/se.ashx?s=3877A9516B89506A
For more on Win/Loss, see Alan Armstrong's piece at http://onproductmanagement.net/2009/01/20/what’s-the-deal-with-winloss-analysis/
