Steve Johnson on technology

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Telling great stories about technology management and marketing.

 

Word of the day: cosmeticize

Main Entry: cos·met·i·cize
Pronunciation: \käz-ˈme-tə-ˌsīz\
Function: transitive verb
Inflected Form(s): cos·met·i·cized; cos·met·i·ciz·ing
Date: 1824

: to make (something unpleasant or ugly) superficially attractive

via merriam-webster.com

to use the power of marketing to "create the need" for a product people ought to want, (see also "perfume the pig.") More at www.pragmaticmarketing.com/srpm

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